Deadmau5 and Nokia are teaming up once again to showcase the Finnish handset maker’s latest flagship handset, the Lumia 920.
While this year’s show remains a closely guarded secret, clues have begun to appear, notably on Nokia’s Youtube page with the description, “This Is Nokia Lumia #Switch 28.11.12″.
Some of you might remember last year’s Nokia held a London event where Deadmau5 played under a skyscraper, which was lit up, with the world’s most sophisticated 4D projection system
The concept was to try and make a life-size dynamic smartphone phone out of building with the Canadian producer creating the soundtrack on the fly.
A total of 16 projectors, using 4D projection mapping technology were placed over 300 metres away from the front of the building. In order for the video to be vibrant as possible the entire front of the Millbank Tower was covered with vinyl to amplify the projection.
The theme of last year’s show was to showcase Windows Phone’s Live Tile functionality, which on the latest version of Window Phone 8 and Lumia 920, has been completely overhauled so users can now resize their tiles to create their own social mosiak.
The short teaser video below shows a Nokia Lumia 920 handset and then zooms in to a video of Deadmau5 playing on the screen. The track that accompanies the video is ‘Channel 42′ which is taken from Deadmau5’s latest long-play “Album Title Goes Here”.
Nokia have clearly set aside a mammoth marketing budget for the Lumia 920, and it’s a really important launch for the Finnish handset maker, who have been losing ground in the lucrative smartphone market to Android and Apple. this new marketing campaign is seen as an important way of showcasing Nokia in a new modern light to a new, younger audience.
Last year Nokia signed an exclusivity deal Microsoft meaning all future Nokia handsets would exclusively launch on the Windows Phone operating system.
Their latest flaghship handset is a major step forward for Nokia, the handset includes their new Pureview camera technology, which they reckon is the world’s most sophisticated smartphone camera. Nokia claims the camera captures five times more light that competing handsets. This means it will performed a lot better in difficult low-light conditions, even without using the flash. It also features built-in wireless charging, making it easy to keep the battery topped up throughout the day, as well as a better-than-HD display.
Here is a quick look at the features of the Lumia 920:
- 4.5 inch PureMotion HD+ LCD touchscreen with a resolution of 1280 x 768 pixels
- 3G, EDGE, Wi-Fi, Wi-Fi Direct, NFC
- Bluetooth v3.1 with A2DP
- GPS with A-GPS and Nokia Maps Suite
- 8.7-megapixel camera with 1080p HD video recording, and a 1.2-megapixel front-facing camera with 720p video recording
- 32GB internal memory