September is going to be a busy month; yesterday we reported that Microsoft is going to unveil the first wave of handsets for its Windows Phone 8 update; Apple is, of course, going to unveil their latest iPhone 5 and now Amazon is inviting the world’s top tech journalists to an airport hanger in Santa Monica where it is thought they will finally unveil the new Kindle Fire 2 on September 6.
The Kindle Fire has been an unexpected runaway success in the US after it was launched last year. Sold at a loss the budget tablet has cornered the budget market, its gone on to dent Apple’s marketshare in the US and it’s now thought Amazon wants to take it global.
Based on Android, the Kindle Fire actually runs a stripped down version of the Google OS and in cruel twist-of-fate has actually outsold Google’s own Hooneycomb offerings – and subsequently inspired Google to go after the same market with their recently launched Nexus 7 tablet.
Leveraged with Amazon’s Prime subscription US users have been enjoying all-you-can-eat media consumption via Amazon’s selection of TV shows, games, films and books for a flat-rate monthly fee. For Amazon to successfully launch a new worldwide Kindle Fire, they will need to get the same media deals in place worldwide.
It’s thought that Amazon could release two new versions of Kindle Fire; the first would be an improvement on the current 7-inch model, with rumours also suggesting that the online retailer might be preparing a 10-inch version too, which is more akin to the original iPad.
It’s thought that the 10-inch version will run a more powerful quad-core processor, with both tablets expected to be sporting an all-new ergonomic design and better build quality. It’s been rumoured that the 10-inch tablet will reportedly come with a front-facing camera, microUSB port and HDMI-out.
It thought that the main announcement focussed on the Kindle Fire, but there’s also rumours that Amazon’s original Kindle will see its usual annual cosmetic overhaul, too. The Kindle reader was outed last week after it passed its FFC testing. Nothing is known about the changes – but don’t expect it to be drastically different to the 2011 revision.
Amazon’s upcoming announcement could also potentially see the online retailer confirm its intentions to enter the smartphone market with a flurry of recent rumours suggesting the company will launch its own Android filled Amazon handset to target the likes of the iPhone and the Samsung Galaxy S3 – but don’t be surprised if that left for another day.