e-Commerce is growing by leaps and bounds and people are splashing money on online purchases through not only desktops and laptops but also via their smartphones and tablets. According to a latest survey conducted by Adobe Digital Marketing Insights, buy tablet owners trump when it comes to spending money on online purchases. Tablet owners tend to spend 50 percent more than their smartphone counterparts. Tablet owners also spend more money than PC owners and on average, clinic spend 20 percent higher one-commerce.
The report also stated that Laptop and PC users tend to spend $102 per purchase in 2011. In contrast, tablet owners spent $123 per purchase and smartphone owners tallied $80 per purchase. Tablet owners not only spend more money, they are also prone to make more purchases. On an average, a tablet owner makes three times as many purchases as a smartphone owner makes.
Adobe Digital Marketing Insights collected the data from about 150 US retailers in 2011. The report takes into account more than 16.2 billion transactions carried out last year.