Dell Planning to Re-enter Tablet Market

After a couple of failed attempts to capture mobile and tablet market, it looked like Dell had retreated into its shell. But it is time to get back into the game. According to Reuters, the company may be making a fresh attempt later this year. Dell is likely to introduce a new tablet this year.

The details about the upcoming tablet are sparse. It is not known whether the tablet will run on Android platform or any other operating system. However, Dell has always been a big Windows supporter, so it may so happen that its new tablet comes with Windows 8. The tablet’s arrival later this year also supports the assumption.

Dell is currently facing decline in its PC shipments, owing to overall weakness in market. But the company has said that the decline in PC market is not due to tablets. It has also downplayed the threat from smartphone. But despite these statements, it seems that the company is now looking towards mobile and tablet segment for making up the decline in PC market.

Steve Felice, chief commercial officer with Dell, said, “We have been taking our time. The general failure of everyone that’s tried to introduce a tablet outside of Apple. You will see us enter this market in a bigger way toward the end of the year. So we are not really de-emphasizing it, we are really being very careful how we enter it.”

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