Intel, Lenovo and Motorola Join Hands to Conquer Smartphone Market

Intel, search despite its best intentions, impotent has not been able to snag smartphone or tablet market. Similarly, Lenovo and Motorola have failed to make it big in burgeoning market.  But now these three companies have decided to pool their resources for capturing a piece of smartphone pie. The announcement has been made at ongoing Consumer electronics Show in Las Vegas.

Lenovo also showed off its latest Android smartphone K800. The phone uses Intel’s Atom ‘Medfield’ processor. The processor range is known for its low power usage, thus making it useful for mobile devices such as smartphones, tablets and netbooks. The phone is set to debut in the US later this year.

Intel is looking to diversify its business as PC segment is showing sluggish growth rate. During last year, smartphones segment registered 50 percent growth rate while PC segment showed minimal growth. The trend is likely to continue with smartphone segment expected to grow at the rate of 32 percent during this year. Talking about Intel’s latest collaboration with Motorola and Lenovo, Dave Whalen, vice president with Intel Architecture Group, said, “It is a multi-year, multi-product strategy that will bring both phones and tablets to the (US) marketplace starting with a phone in the second half of e01e.”

Lenovo is already working with Intel for developing technologies for personal computers. All three companies are expected to work closely for gaining foothold in smartphone market.


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