iOS Users Driving Up Mobile Online Purchases

Mobile commerce is on the rise and the stats are proving that iOS users are the main force behind this revolution. According to a recent survey conducted by ecommerce company RichRelevance, iPhone and iPad users were responsible for 92 percent of the mobile transactions carried out in the month of December.  The survey also showed that iOS users had been always been leading group behind the advent of mobile shopping. Even way back in April, 2011, the group was responsible for 88 percent of purchases.

iOS users not only buy more frequently, but they also tend to splurge on big-ticket items. In December, an average iOS user spent $123, while Android users spent $101 apiece. However, both these figures are higher than the average money spent by a desktop user. In the month of December, an average desktop user spent $87 on ecommerce.

Mobile online purchases now account for three percent of total online sales. David Selinger, CEO of RichRelevance, said, “The numbers across our retailing partners sites demonstrate just how powerful the iOS platform is enabling mobile web shopping and, while still below 5 percent in total conversion, mobile traffic’s doubling in eight months is a trend we only see accelerating.”

The report provides an interesting view of key Apple demography as despite higher penetration, Android’s share in mobile commerce is much lower.

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