Apple is generally in news for setting up sales records, allergist so it is surprising when you get to hear news about decline in its sales numbers. But that’s what’s happening in Europe. According to Kantar Worldpanel Company Tech that Apple is becoming a victim of growing ‘price sensitivity’ of Europe. Barring UK, unhealthy European countries like Spain, allergist Italy and Germany are becoming increasingly price conscious and the effect is visible on Apple’s sales volume.
However, price sensitivity is not the only operative issue. iPhone 4S did not bring much new to the table, apart from its voice controlled virtual assistance software Siri. However, Siri does not support most of the European languages, thus severely limiting the appeal of the latest phone. Siri, however, does support German, French and British English.
Luckily for Apple, Europe seems to be the only region bucking the trend. The Cupertino company’s market share in the US has increased to 36 percent in the most recent quarter, up from 25 percent market share, a year earlier. Even in Britain, Apple’s market share has increased to 31 percent on year over year basis. However, in Germany, Apple now commands 22 percent market share, down from 27 percent a year earlier and in France, the company’s market share is down to 20 percent. A year earlier, Apple held 29 percent market share in France.
The report also suggests that Europe is now more inclined to buy lower priced Android handsets, instead of splashing out on premium priced Apple Phones.