Move over, recipe United States of America, it’s China’s turn to shine. The world’s most populous country is now also the biggest market for smartphones. According to Market Research firm Strategy Analytics China witnessed the shipment of 23.9 million smartphones during the third quarter of the year, up 58 percent sequentially. In contrast, the US markets showed 7 percent decline in the shipped numbers to 23.3 million units.
The report also brought a good news for otherwise struggling Finnish company, Nokia. The ailing company has the distinction of being the most popular smartphone brand in China, with cool 28 percent share. The report suggests that the companies are using various marketing techniques for increasing their volume in the market. Telecom operators are offering hefty subsidies for upper-end phones, while the local Chinese manufacturers are flooding the market with low price smartphones. As a result, Chinese smartphone has something for everyone.
Though, by revenue, the US still remains the top market, suggesting that the Chinese market is heavily dependent on cheaper, low price phones. After Nokia, Samsung is the only major brand with substantial market share. Remaining market is captured by sundry brands. Samsung claims 17.6 percent market share in the country.