Bugs in smartphones can quickly become a PR nightmare for companies as LG know all too well. Yet again we’ve arrived at the same old story. Despite the huge amounts of money people fork out on handsets, tech news is regularly riddled with stories about faulty hardware, software update delays, and inevitably angry customers.
The latest sh** storm comes courtesy of a bug in the LG Optimus 2X which causes it to randomly freeze and reboot, pretty annoying I’m sure you’ll agree. The issue was first raised on the XDA Developer forums two months ago and at the moment the backlash stands at 106 pages of angry customer rants and a 600 person petition.
LG’s response? a typical playing down of the issue-
“LG is aware that a few Optimus 2x customers are occasionally experiencing random device shut-offs. While this does not affect every customer, LG regrets the inconvenience this has caused. We have determined the cause of the problem and have developed a software maintenance update to remedy this.”
But thankfully for LG customers it seems a solution has been found. Here’s a little guide on how to fix you’re LG Optimus
1. Head over to the LG support site.
2. Download LG Support Tool
3. Run the application (via PC)
4. Connect handset via USB
5. Press the upgrade button
6. Wait 20-30 minutes
LG reminds us that it “is committed to providing quality devices and is working hard to ensure that users have a consistent and convenient smartphone experience” and says, “Again, our apologies for the inconvenience and please let us know if you experience any problems.”
It’s all well and good they’ve found a fix. But once again I have to ask, when manufacturers are going to get it right at launch? There must be a way to avoid bugs. It’s unacceptable for people who expect a good quality product a faced with a product that freezes up at any time and then have to wait months for a fix which takes 20-30 minutes and lots of fiddling with cables and PC software. LG customers I’m angry for you.