You know you’ve hit the big time when you knock the number one website off its perch, and this is exactly what Facebook has done to Google in the US.
According to the latest traffic statistics from Hitwise, the social networking site accounted for 7.07 per cent of all web visits against 7.03 percent for Google, for the week ending March 13, 2010.
There seems to be no stopping Facebook, which has seen its market share increase by 185 per cent since this time last year.
The popular social networking site further reached the 300 million user mark last year, and can thank annoying games including Farmville for its recent surge in traffic.
Hitwise analyst Heather Dougherty said in a blog post that this feat wasn’t a first, with Facebook previously topping Google last Christmas Eve, Christmas Day, and New Year’s Day.
“The market share of visits to Facebook.com increased 185 per cent last week as compared to the same week in 2009, while visits to Google.com increased nine per cent during the same time frame,” she said.
But do these statistics, as impressive as they are, mean that Google is on the wane?
Not quite when you look at how each site is monetising their enormous share of web traffic.
While Google runs a profitable business model that reports $23 billion in sales annually, Facebook is still testing out means of advertising and is considered a start-up company with Forbes.com valuing it around the $11 billion mark.
The last time Google fell to the number two spot for a full week was in September 2007, when it fell behind MySpace, which has since declined in popularity after Zuckerberg came on the scene.
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